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Course Details

Certificate in Languages for the Export Market - French (Upper Intermediate)

Course code: BN753 Entry Route into programme:
  • Leaving Certificate
  • Mature Grounds
  • FETAC graduates
Duration: 1 Semester (15 weeks)
NFQ level: 6
Fees: Free fees as part of the Springboard Intiative
Schedule: Saturday 9am - 1pm
Award title: Certificate in Languages for the Export Market - French (Upper Intermediate)
Credits for Full Award: 10 @ NFQ Level 6
Awarding Body: ITB Note : We're currently not accepting applications for this course.

Minimum Entry Requirements

Applicants must have a pass in five subjects (ordinary level) in the Leaving Certificate, to include Mathematics and English or Irish, or an equivalent qualification. Leaving Certificate Mathematics at Foundation Level at grade B2 or higher is acceptable for this programme. The minimum entry requirements for graduates of FETAC level 5 or 6 awards is any full award.

Applicants must also have French to Leaving Certificate level or equivalent, and additional engagement with the language equating to 10 credits at level 6 or time spent in a French-speaking country.

Course Overview

In the Forfás report Guidance for Higher Education Providers on Current and Future Skills Needs of Enterprise, foreign languages are identified as a key skill set requirement across the sector.   They note that “success in marketing and selling Irish goods and services will be contingent on the ability of the indigenous sector to establish and maintain close relationships with customers in global markets” and also that “Irish firms with in-house language expertise will be at a considerable advantage in forging such relationships”. Furthermore, the availability of an internal supply of foreign language skills will enhance the attractiveness of Ireland as a location for foreign multi-nationals wishing to engage in international service activities.  Cultural awareness and intercultural competence are recognised as being key factors in building relationships with international partners. This programme can provide a supply of people with language skills which have been up-skilled to meet the requirements of companies in Ireland seeking to establish or develop contacts with European markets.

Course Aim

This 10 credit programme aims to give people who have studied French to Leaving Certificate level and have attained further competence through additional study or time spent in the target language country, the opportunity to acquire a higher level of competence and specialised language skills to equip them to work effectively for companies involved in the export market. 

Course Content

The programme will focus on developing communicative language skills and specialist knowledge of language relating to the export trade.  This would include:  communication skills for dealing with foreign counterparts; making presentations and attending trade fairs; analysing company profiles and websites; understanding the French consumer; developing and marketing a product on the French market. A cultural and intercultural component will also be included.  

This is an immersion programme where the target language will be used throughout.  Teaching will take place in small group contexts to encourage maximum participation. 

Methodologies reflecting current thinking on language learning will be used to include:

  • interactive classwork
  • simulations through pair and group work
  • task-based learning
  • form-focuses instruction (structure and lexis)

Technology will provide an important support allowing for the use of authentic materials and multimedia aids and access to language learning software in the dedicated Computer Assisted Language Learning lab.

Year 1
Semester 1
  • French for Business 2A
  • French for Business 2B

Modules Explained

French for Business 2a

This module is designed to consolidate the language skills acquired previously with some review of vocabulary and structure and to further develop language proficiency. It will provide a solid introduction to the language of commerce, and also explore themes relating to culture and society in the French-speaking world.

French for Business 2b

This module is designed to build on the language skills provided in the previous module and develop more specialised business language skills including profiling the French consumer and carrying out market research, developing and selling a new product for the French market,  advertising and marketing, and finally making a presentation of that product. An inter-cultural dimension will be included to facilitate the student’s understanding of French speaking markets.

 

Career Prospects

European language skills will be of considerable benefit to job-seekers who already have experience or qualifications in business.   An employee with language skills has an added skillset which can allow a company to expand into new markets, and thus bring added value to the company. 

The need to establish export markets in Europe and beyond has been highlighted in recent reports. Forfás note that in regard to creating links with foreign counterparts ‘Irish firms with in-house language expertise will be at a considerable advantage in forging such relationships’. Nicola Horgan of IBEC has said that ‘More than 50% of industries would use foreign language skills if they were provided.’

Increasingly foreign multi-nationals such as E-Bay,  wishing to engage in international service activities, are looking for employees with English and one or more European languages

How to Apply?

Apply online at www.springboardcourses.ie

Note :
Springboard applicants should check the minimum entry requirements for your course and submit all required supporting documentation as soon as possible. 
Springboard places are limited and offers will be made to eligible applicants in order of receipt of a completed application and ALL supporting documentation. 
Springboard Courses may fill before the official application deadline. 

For further details please contact the marketing team on 01 885 1530 or e-mail: info@itb.ie.

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