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Course Details

Bachelor of Arts (Honours) in Digital Marketing

CAO code: BN119 Entry Route into programme:
  • Leaving Certificate
  • Mature grounds
  • Special circumstances
  • FETAC graduates


Duration: 4 years
NFQ level: 8
Method of application: CAO
2018 Points: 270
Award title: Bachelor of Arts (Honours)
Credits for Full Award: 120 @ NFQ Level 6; 60 @ NFQ Level 7; 60 @ NFQ Level 8
Awarding Body: ITB

Are you curious about why people love certain brands?  Do you wonder why people buy particular things?  Do you love finding, sharing, posting information online?  Then a career in marketing for a digital audience could be for you !

Our students will be learning all about consumer behaviour, marketing communications, brand management as well as developing the ability to use digital tools.

What is Digital Marketing?

Digital Marketing is marketing for the modern connected consumer. New and emerging digital technologies have changed the face of marketing as businesses and brands now recognise the value of having an active on-line presence to reach new customers alongside their off-line marketing activities. Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital Marketing combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience using strategies that inform, captivate and engage.

How does our course stand out from the rest?

Our Digital Marketing degree at ITB integrates theory and practical marketing to prepare you for this exciting and evolving industry.

From Year 1 you will engage with real clients and acquire practical skills like website design, social media application for business and a thorough understanding of the industry landscape.

In Year 3 you will undertake a placement to apply what you have learned within a professional environment.

In Year 4 of this degree, you will receive a full client brief to answer using the knowledge and experience you have gained throughout the course.

Career Prospects

There are many exciting career opportunities for Digital Marketing graduates as the demand for skilled professionals with a relevant third level qualification steadily increases.

Students will be equipped to work with employers such as multinational tech giants like Google, Facebook and LinkedIn to dynamic digital advertising and marketing agencies that are multiplying both here and abroad. Digital Marketing graduates tend to enjoy versatile and rewarding roles from Social Media Specialists to Digital Account Directors, Digital Marketing Managers to Web Designers, SEO Consultants to Digital Planners and Advertising Creatives.



Minimum Entry Requirements

Leaving Certificate applicants will require a H5 in any two higher level subjects and a 06/H7 in four other subjects, these subjects must include Maths and English or Irish.

Foundation level mathematics will meet the minimum entry requirement where a grade F2 or higher is achieved.

Mature students may be admitted without meeting these formal requirements.

Minimum entry requirements for QQI-FET (formerly FETAC) graduates, see


Course Content

Year 1
Semester 1
  • Introduction to Digital Marketing
  • Fundamentals of Marketing 1
  • Modern Management
  • Skills for Success in Higher Education
  • Digital Media for Marketing
Semester 2
  • Exploring Web Design
  • Social Media for Business
  • Fundamentals of Marketing 2
  • Introduction to Writing for Marketing


  • Marketing Information Management
  • Applied Media Studies for Business
  • English for Academic Purposes 2
  • Universal Design
  • Skills for Problem Solving
  • Personal Development
  • Digital Enterprise
  • Start Your Own Business
Year 2
Semester 3
  • Web Authoring
  • Statistics for Marketing Purposes
  • Law & the Regulatory Environment
  • Digital Technologies
  • Advertising & Communications

Electives :

  • Human Resource Management 1
  • Visual Design Fundamentals
  • English for Business Purposes 1
Semester 4
  • Financial Planning
  • Public Relations
  • Online Advertising
  • Databases for Marketing
  • Consumer Behaviour

Electives :

  • Sustainable Business Practice
  • Social Psychology
  • English for Business Purposes 2
Year 3
Semester 5
  • Placement
  • Multichannel Services Marketing Management
  • Brand Management

Electives :

  • Professional Project
  • Global Business Environment
  • Creativity, Innovation & Entrepreneurship
Semester 6
  • Market Research : Quantiative Methods
  • Market Research : Qualitative Methods
  • Marketing Management
  • Effective Writing for Marketing
  • Online Selling & Sales Management

Electives :

  • Electronic Business
  • Enterprise Development
Year 4
Semester 7
  • Business Intelligence
  • Market Dynamics: Assessment & Analytics
  • Marketing Strategy 1
  • Marketing Ethics & Society
  • Strategic Marketing Technologies

Electives :

  • Project Management
  • Strategic Management 1
  • International Selling & Sales
  • Cross Cultural Management
  • Marketing Consultancy Project 1
Semester 8
  • Data Mining
  • Consumer Journey Mapping & Service Design
  • Marketing Strategy 2
  • Information for Decision Making

Electives :

  • Global Marketing
  • Supply Chain Management
  • Strategic Management 2
  • Business Strategy
  • Marketing Consultancy Project : Phase 2


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What our students say...

"I found out about this course when I was looking through the CAO website and it instantly appealed to me. I had done a post Leaving Certificate course and I wasn't sure what my next step would be, however I knew I wanted to go on and do a degree. As soon as I saw this new course in Digital Marketing I knew it was the one for me."              Niamh Keogh
Digital Marketing

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