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ITB Launches new Digital Marketing degree

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01/04/2016 14:24:09


Do you wonder why some brands become global icons? Are you curious why people love certain brands and loathe others? Do you want to use your creativity to connect with online communities across social media? If the answer is yes, a career in Digital Marketing could be the right choice for you.

Digital Marketing uses interactive digital technologies to engage in online marketing with the aim of attracting and retaining loyal customers. Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs.



Our Digital Marketing degree at the Institute of Technology Blanchardstown integrates theory and practical marketing to prepare you for this exciting and evolving industry.

From Year 1, you engage with real clients and acquire practical skills like website design, social media application for business as well as gain a thorough understanding of the industry landscape.

In Year 3, you undertake an industry placement to apply what you have learned in a professional environment. In Year 4 of this degree, you receive a full client brief to answer using the knowledge and experience you have gained throughout the course.



There are many exciting career opportunities for Digital Marketing graduates as the demand for skilled professionals with a relevant third level qualification steadily increases.

Employers range from multinational tech giants like Google, Facebook and LinkedIn to dynamic digital advertising and marketing agencies that are multiplying both here and abroad.

Digital Marketing graduates tend to enjoy versatile and rewarding roles from Social Media Specialists to Digital Account Directors, Digital Marketing Managers to Web Designers, SEO Consultants to Digital Planners and Advertising Creatives.



For more information on our exciting Digital Marketing degree please click here or contact the Marketing team at 01 885 1530.


What our students say...

Monika Karaliunaite

"Basically the course covers everything to do with digital and online media. I had it as a hobby in sixth year but when I came here I learned so much more."

Monika Karaliunaite,
Creative Digital Media Student

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